SMM Promotion of store of anatomical mattresses and pillows Love To Sleep

What is the company?

Anatomical mattresses and pillows store Love To Sleep started its existence recently in 2018. They have a small collection of high-quality, comfortable and inexpensive mattresses, which are distinguished by their bright design and anatomical properties.

What is the client's challenge?

  • Stable sales through the VK profile.
  • Increase brand awareness and customer loyalty.
  • Updating the visual part of the account: creating a unified style for publications + a unified style for the covers of current stories.
  • Getting a new target audience through the launch of advertising, as well as work with bloggers
  • Regular posting of content.
  • Carrying out activities on the account: sweepstakes, contests, polls and games

How was it implemented at the time of the request?

At the time of the appeal, the account was already maintained and the target was launched. But we decided to delegate this task to specialists represented by our agency trendspb.

About company:

Anatomical mattresses and pillows store Love To Sleep started its existence recently in 2018 and they want to create a selling profile. They have a small collection of high-quality, comfortable and inexpensive mattresses that are distinguished by their bright design and anatomical properties.

What steps have we taken to achieve our goal?

1 step.

To begin with, we thought over the visual part. Designed VK according to modern trends.

2 step.

Next, we created templates for stories.

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3 step.

Created videos for posts

4 step.

Created icons for relevant stories

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5 step.

Then we started to take action. Launched ads with bloggers suitable for the target audience.

Interests

  • Family
  • House
  • Interior Design
  • home improvement
  • Bed
  • Mattress
  • A blanket
  • Pillow
  • Engaged Buyers

We developed unique USPs for each product, promotions, graphic and video creatives.

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Regularly published posts on VK describing the advantages and features of the company’s products.

Generated contests among subscribers

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Results:

These actions brought a good response from the target audience. Result:

  • The number of subscribers has grown
  • Increased number of hits
  • There were more sales
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