Google ads for the site of a unique fashion space

What is the company?

Star People is a unique fashion space that houses a tailoring and repair studio, a women’s designer clothing boutique and a fabric showroom.

What is the client's challenge?

  • Set up contextual advertising
  • Receiving Applications
  • Increase the amount of traffic to the site

What did you come with?

The client did not use contextual advertising.

Work done:

Stages of the project:

  • Analysis of the client’s site: identification of technical features
  • Analysis of user behavior on the site using data from Yandex.Metrica analytics systems;
  • Collecting the semantic core using the Key Collector;
  • Development of search queries, incl. exclusion of irrelevant;
  • Compile a list of negative keywords and update it weekly. A cross-backing track was made;
  • Writing ads in accordance with Yandex requirements;
  • Coordination of all stages of work with the client.

Created advertising campaigns on Yandex search

  • Collected key phrases for services and products offered by the company.
  • They were divided into relevant groups, where a relevant ad was made for each service.
  • Conducted daily analytics of advertising campaigns with minus search queries, bid adjustments, and A/B testing of ads and creatives

Outcome

There were 144 conversions in 6 months of the advertising campaign

Of them:

  • Click on email – 37 times;
  • Click on the phone – 97 times;
  • Filling out an application – 43 times;
  • Copying the address – 40 times.

In total, 22,328.88 rubles were spent during the period of the advertising campaign. and received 375 clicks with an average price of 59.54 rubles.

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We continue to work with the client and are looking for new ways to reduce the cost, conversion and improve the results of other clients.