SEO-promotion for the online store of the company "VICTORY"

What is the company?

The VICTORY online store offers a huge range of professional products for manicure, pedicure, nail modeling and design, eyelash extensions, body care and hair removal.

What is the client's task?

  • Increase traffic to the site for commercial requests;
    Increase the number of applications through the site through organic issuance.

What did they do?

  • Technical analysis of the site – technical malfunctions were identified and a further work plan for SEO work and technical improvements was drawn up, which was completed. For example, when unloading, they saw that the site had 4000 broken links, fixed it.
  • Optimization of meta tags (title, description, h1) in all categories and subcategories for each region.
  • Subdomains for regional promotion are set up.
  • Made adjustments in the webmaster (sitemap, metrics, regionality).
  • Setting the metric (subdomains, linked to the webmaster).
  • Correction of technical errors of the site itself.
  • Editing txt.
  • Organizations for subdomains have been added to the Yandex Directory.
  • Creating a list of sites for placement of external links.
  • Gluing the main mirrors of the site (www, php) + connecting the https-certificate.
  • Changing the presentation of the site in the search results (snippet).
  • Auditing pages and preparing recommendations for changes.
  • Regular work is carried out to analyze traffic, user behavior on the site and analyze the search results for promoted queries.

As a result, since the start of work until now, search traffic has almost tripled, conversions have increased and become regular, and the plan for them has been fulfilled.

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Positions have grown significantly despite the highly competitive environment, they have advanced not only in terms of brand requests, but also in terms of the main commercial ones.

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Now the work continues, we are planning a detailed study of the content on the site, as well as strengthening the external optimization of the site.